New sources of revenue thanks to digital technology

What should a digital business model be like?

An effective business model should provide a company with competitive advantage. This means it must take into account factors such as:

• A customer value proposition.
• A revenue model.
• A market size and structure.
• An organisational structure.
• The management team, a market strategy.

Digital models – consulting

Digital business models are thus a way of generating revenue based on digital technologies. They mainly concern e-commerce companies whose activities take place almost exclusively on the internet. Increasingly, this solution is also used by companies offering various types of services which can be provided online. The process of transitioning to digital business models by Polish enterprises was significantly accelerated during the pandemic, when such solutions became a necessity.

Digital models – experts

Digital business models should meet the same objectives as traditional ones. However, they must take into account the pace of change and the emergence of new technologies in order to be able to introduce them into an organisation’s structures quickly enough. Otherwise, competitors may prove to be more efficient in production and more productive. For this reason, it’s necessary to keep up with new developments and systematically pursue ever-further digitisation and automation.

Digital business models – types

There are at least a few types of digital business models. One of the most important and popular of these is e-commerce, i.e. generating profits by selling products online. The operation of an enterprise in this model can be almost completely automated thanks to the use of modern infrastructure in warehouses.

Another popular model is omnichannel. It involves combining the sales opportunities offered by various online channels with brick-and-mortar points of sale. The latter generate significantly lower profits but play an important role in terms of a company’s image, attracting the attention of customers.

Digital business models – consulting

Large and medium-sized enterprises are making the greatest progress in introducing digital business models. Smaller companies, however, can also benefit significantly from implementing innovative solutions. Introducing them can be a major challenge, as it requires knowledge not only of the market and sales techniques, but also of the latest technologies.

Digital business models – consulting

An excellent way of introducing a digital business model in your company and thus increase its profits is to seek advice from specialists. Digitalisation and business automation experts will help you choose the solutions that work best for your industry. Contact us and we’ll select a consultant who matches your company’s needs.